I ran across this and thought I would pass it along. My mama Betty passed away 10 years ago, so I know the feeling of not having a mom for my maturing adult life. I couldn't imagine not having her while I was growing up from a baby, little girl to a woman. I can see the meaning behind this campaign. But does Mother's Day need to be boycotted? That's a personal decision that only you can answer.
“No Mothers Day” campaign is aiming to raise awareness of the issue of maternal mortality and help folks understand just how devastating the loss of a mother can be—especially to the families of the nearly 360,000 women who die each year globally due to complications in pregnancy and childbirth. Of those, 90 percent of the deaths are preventable. Turlington Burns’ Every Mother Counts, a maternal health advocacy and mobilization campaign founded in 2010, is sponsoring "No Mothers Day."