H&M uses computer generated bodies of their models online. They use a model's real head/face, but many times put it on a computer generated body. Their reason: The point seems to be that real bodies would be totally distracting for shoppers looking at product shots. "We do this to show off the clothes," says Andersson.
Gone are the days of photoshop. At least it was the person' own body, but the new way to go is to computer generate the body. Check out some of the photos. Now that I look at them, their heads do look a bit weird. What do you think?
