Everyone’s been doing the Ice Water Challenge – it’s the hottest thing on Facebook these past few days.
The concept is simple: someone pours ice cold water over his or her head to raise awareness about and funds to fight ALS - Amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease. It’s a horrible neurodegenerative disease that robs its victims of their ability to move, communicate and worse.
Before pouring the water over your head, you nominate a group of friends, and pay $10 or so for each friend you nominate. Each friend has 24 hours to accept the challenge and nominate another group of friends, and so on and son on. If you’re nominated and you fail to accept or complete the challenge, you’re supposed to donate $100 to ALS.
It’s been a phenomenal success, increasing donations to the ALS Association tremendously. But it has its naysayers – people who don’t get the concept, or people who think that others are dumping ice water over their heads just to call attention to themselves.
If you’re one of them, take a moment to watch this Ice Water Challenge – presented by a victim of ALS and his daughter – and tell me you’re not convinced it’s legit.